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ABOUT US


Leona Edmiston is the unquestionable doyenne of Australian Fashion design. With 30 years of her effortless style, glamour and sophistication gracing the catwalks, workplace, red carpets and landmarks of the World, Leona’s signature style continues to dazzle.


While Leona rules the creative side of the business, the label would not have seen the success and recognition it has today without the strategic management by Leona’s husband and Managing Director Jeremy Ducker. He has been a driving force in building the brand and the positioning of the business, including the category extensions Ruby, a diffusion collection, Little Leona, for the little ladies, and a range of Lifestyle Accessories, including, Sunglasses, Jewellery, Shoes, Handbags, and Pins, the hugely popular hosiery.



The Leona Edmiston team works with Leona and Jeremy at their stylish showroom, studio and headquarters in the heart of Sydney’s garment district, Alexandria. The brand is further supported by a superior team of sales staff at her 26 store, providing a friendly and fun atmosphere while raising the bar on customer service. We also have a tech-savvy support team behind the online boutique and dedicated sales staff to ensure you enjoy the same quality experience and service online as ladies receive in our boutiques.


Leona was awarded the InStyle Women of Style Fashion award in 2014. She received the Walk of Style plaque in 2015. Leona Edmiston was inducted into the Business Woman’s hall of fame in 2016.


Leona has a long and engaging history of working with charitable organizations. Leona is an ambassador for the Children’s Medical Research Institute and Barnardos Australia. She also volunteers her time and product to Dress for Success.


We suggest taking the time to view their websites below to see the incredible work they are doing and ways you can also help:


Children's Medical Research Institute

Barnardos Australia

Dress for Success