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THE LEONA LABEL

“A woman wants to feel fabulous and our frocks give her the confidence to go out and conquer the world.”
- Leona Edmiston


The Queen of Frocks

Focusing on the dress – a mainstay of every woman’s wardrobe. a Leona Edmiston frock is sexy, versatile and ageless. The label celebrates the confident, urban woman. It exudes classic femininity, effortless style and chic sophistication.


From Office to Opera

A dress is the ultimate foundation to any outfit and can be dressed up or down to take a woman from corporate to cocktails. Using her signature prints and jerseys, a Leona Edmiston dress flatters the body and is easy to wear and care for in an active life.



Style Driven

Each season, Leona scours the globe looking for the next iconic prints to grace the collection, whether it be a vintage scarf, artwork, or handprint dating back to the 18th century - Leona is able to transcend the eras, colors and designs to make what was once lost, contemporary again. Celebrating women, Leona’s careful consideration of all shapes and sizes ensures no ‘body’ misses out on the print they have to have. Her collections are classic and timeless, offering a sexy allure all women enjoy.


The Leona Lifestyle

The Leona Edmiston range includes Frocks, its signature collection, Ruby, the diffusion collection, and for something special, Limited Edition. For the little ladies, there is Little Leona plus a full range of accessory collections including handbags, jewelry, shoes, hosiery, bringing the Leona Lifestyle to woman around the world.


International recognition has led to celebrity endorsements from Kristen Davis, Maria Sharapova, Rebel Wilson, Heather Locklear, Susan Sarandon, Deborah Messing, Elle Macpherson, Mary Heart, Tyra Banks, Rachel Hunter, and Drew Barrymore to name a few.


Leona Edmiston has 26 stores and is stocked in 67 Myer department stores across Australia. Due to international demand, the label is now being offered in the US and worldwide via the LE website.