How a Frock is Born
When you purchase a Leona Edmiston dress, you're choosing a limited edition piece from an iconic Australian designer. Each dress is part of a small, exclusive run — designed, pattern-cut,...
LeEdit Blog
The Power of Prints: Leona Edmiston’s Signature Style
When you think of Leona Edmiston, one thing instantly comes to mind—prints. Bold, vibrant, and unapologetically feminine, her designs have become synonymous with the art of the statement dress. From whimsical...
Add Instant Glamour with a Leona Edmiston Headband
A Leona Edmiston Signature Headband is the pefect way to spice up your outfit and adds an instant element of glamour and interest. Complete your whole outfit by adding a...
It's a wrap! Tips on how to wear one of our most popular styles
We are famous for our wrap frocks and there is good reason. A wrap has it all - flattering at the bust, a defined waistline, floaty skirt and you control how tight...
The Story Behind Leona Edmiston Activewear
Renowned internationally as 'Australia's Frock Queen,' Leona brings over three decades of expertise in designing dresses that exude style and sophistication. While her loyal Leona Lovers appreciate the versatility of...
From the archives: 'Designer Leona Edmiston opens up on why her brand is a success'
An article printed in the Wentworth Courier on March 10, 2020. ------ Designer Leona Edmiston has opened up about the surprising strategy behind her success, writes Jo Casamento. From the moment you set...