Meet Giraffe Walk: One Print, Two Beautiful Ways to Wear It

Two styles. One bold print. Meet Giraffe Walk, Leona Edmiston's new 100% cotton print in warm rust and sand tones. Shop the Swahili maxi and Tambi shirtdress.

How to Shop Dresses by Style and Shape

Not every dress works on every body. Leona Edmiston explains the 5 silhouettes that do — and how to find yours.

Meet Powder Puff: One Print, Three Ways to Wear It

Sourced from our New York print house and reimagined for today, Powder Puff is our newest—and perhaps most beautiful—print yet. Meet the three styles bringing it to life.

Enter Daisy Season

There’s a moment, just before autumn fully arrives, where getting dressed feels slightly undecided. Mornings call for sleeves. Afternoons still feel like summer. Evenings ask for something softer, ...

Five Reasons to LOVE our Signature Stretch Jersey

There is a reason we are famous for our Signature stretch jersey - find out what our customers say! Here are five top reasons to fall in love with our Signature Stretch Jersey

Feel Fabulous on Date Night

Discover the perfect dress for your next date night. From flattering frocks to timeless style, explore Leona Edmiston’s elegant collection designed to make you feel confident, beautiful, and effort...

How a Frock is Born

When you purchase a Leona Edmiston dress, you're choosing a limited edition piece from an iconic Australian designer. Each dress is part of a small, exclusive run — designed, pattern-cut, and handc...

The Power of Prints: Leona Edmiston’s Signature Style

When you think of Leona Edmiston, one thing instantly comes to mind—prints. Bold, vibrant, and unapologetically feminine, her designs have become synonymous with the art of the statement dress. Fro...

Add Instant Glamour with a Leona Edmiston Headband

A Leona Edmiston Signature Headband is the pefect way to spice up your outfit and adds an instant element of glamour and interest. Complete your whole outfit by adding a piece in the same print - o...

It's a wrap! Tips on how to wear one of our most popular styles

We are famous for our wrap frocks and there is good reason. A wrap has it all - flattering at the bust, a defined waistline, floaty skirt and you control how tight or loose you tie her. We make two...